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PFL President Carlos Silva on what $28 million investment means for promotion
A new $28 million investment will provide the PFL with “growth capital” as it heads toward its first postseason, according to president Carlos Silva.
The cash infusion, announced today as a Series B investment, goes toward a variety of projects the PFL is working on, Silva today told MMAjunkie. Those include:
- Developent of new shoulder programming about PFL fighters
- Analytics-driven stats to further break down fights for PFL viewers
- Expansion of the PFL roster and talent development for future PFL seasons
The funding also adds to the promotion new investors, including celebrities Kevin Hart and Tony Robbins, in addition to further backing from Washington Capitals majority owner Ted Leonsis and reality TV show titan Mark Burnett.
Silva credits Leonsis and Burnett for connecting the promotion with Hart and Robbins, who haven’t previously been tabbed as MMA backers, though they’re not the first to reportedly throw down money on the sport.
“They just have incredibly passionate followers, so it just creates a great base for us,” Silva said.
Next week, the promotion holds its sixth regular season event when PFL takes place Aug. 16 at Ocean Resort Casino in Atlantic City, N.J. A total of 25 fighters have clinched spots for the playoffs, which culminates in a championship final where winners across six weight divisions will win $1 million.
The size of PFL’s championship payout is unprecedented in MMA. Silva believes it’s driven a finish rate of 70 in the fights this season.
“They really understand they have to get the bonus points so they can make it into the playoffs,” Silva said, “because if you don’t make it into the playoffs, you can’t win one million dollars.”
The initial $25 million investment in the PFL by a consortium of investors, including Leonsis, has also brought litigation. Investors in the promotion’s previous brand, WSOF, filed suit this past year alleging the new company had not repaid loans to keep the company afloat between 2012 and 2015.
For more on PFL 6, check out the MMA Rumors section of the site.
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