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In an era of stars and money fights, it’s not always the No. 1 contender who gets the next crack at the championship.
Justin Gaethje just might be about to learn this the hard way.
Conor McGregor will make his return on Jan. 18 at UFC 246, where he’ll take on Donald Cerrone in the main event.
And if he beats “Cowboy,” UFC president Dana White said McGregor (21-4 MMA, 9-2 UFC) will be next in line for a lightweight title shot after the upcoming Khabib Nurmagomedov vs. Tony Ferguson fight, even thought McGregor’s bout with Cerrone is at welterweight.
So that would put Gaethje (21-2 MMA, 3-2 UFC), who’s knocked out his last three opponents in the first round, including Cerrone, in a tough spot.
But Cerrone (36-13 MMA, 23-10 UFC) says it’s not always about your body of work in the division. The UFC is a money-driven machine, and historically speaking, no man has generated more pay-per-view sales than McGregor, the former lightweight and featherweight champion.
“If you’re talking rankings and deserving, sure,” Cerrone told MMA Junkie on Gaethje. “If you’re talking popularity and the business side of it and making money, yeah. It’s two different games. The UFC gets to pick and choose and do that they want for what makes financially more sense for them. That’s just what this game has turned into.”
Max Holloway may have MMA Junkie’s Knockout of the Month, Knockout of the Year, and beyond locked up with his buzzer-beating finish of Justin Gaethje at UFC 300, but that hasn’t stopped other fighters from submitting their entry into the conversation. At LFA 182, Kendra McIntyre did exactly that...
Anthony Smith knows he’s not currently in the title picture, but hopes he gets an opportunity to face Alex Pereira some day. The pair traded barbs in the past, but Smith insists it’s nothing personal. UFC light heavyweight champion Pereira (10-2 MMA, 7-1 UFC) currently awaits his next challenger...
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