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Proper Delve: Budweiser digs up plan for Donald Cerrone-branded cans for UFC 246

Conor McGregor has his own Proper No. Twelve Irish whiskey. And for this week at least, his next opponent has his own beer … sort of.

Budweiser, a longtime sponsor for Donald Cerrone, has made special cans for “Cowboy” that will be available in Las Vegas this week ahead of UFC 246. The cans’ labels name Cerrone as “The Great American,” and the opposite side touts some of his all-time UFC records.

The front of the cans have a quote from Cerrone about his blue-collar mentality.

“I want all of the blue collar American working class people to know that I’m out there fighting for them,” the can reads in part.

Cerrone (36-13 MMA, 23-10 UFC) fights McGregor (21-4 MMA, 9-2 UFC) in a welterweight bout in the main event Saturday at UFC 246, which takes place at T-Mobile Arena in Las Vegas. The main card airs on pay-per-view following prelims on ESPN and early prelims on UFC Fight Pass/ESPN+.

Brett Okamoto from UFC broadcast partner ESPN talked to Cerrone about his new can in the video below.

McGregor is returning for the first time since a lightweight title fight loss to Khabib Nurmagomedov at UFC 229 in October 2018. He’s more than a 3-1 favorite in the fight and is looking for his first UFC win in more than three years.

McGregor has just one MMA fight (and a highly profitable boxing match) since his November 2016 win over Eddie Alvarez to become a two-division champion. Over the same period, Cerrone has fought 11 times.

USA TODAY Sports/MMA Junkie rankings, April 30: Alex Perez joins top 15 at flyweight after upset KO

Although it was a low-profile event by UFC standards, this past Saturday’s UFC on ESPN 55 event created some movement in the latest USA TODAY Sports/MMA Junkie rankings. Two main card winners in particular gained attention. Former UFC flyweight title challenger Alex Perez snapped a three-fight losing skid with...

MMA Junkie’s Knockout of the Month for April: Max Holloway’s buzzer-beater BMF finish a unanimous winner

With another action-packed month of MMA in the books, MMA Junkie looks at the best knockouts from April 2024: Here are the five nominees, listed in chronological order, and winner of MMA Junkie’s Knockout of the Month award for April. At the bottom of the post, let us know...

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