Conor McGregor’s UFC return is still two months away, but already the promotion is doing its best to remind fans that the former lightweight and featherweight champion is on the comeback trail with some brand new merchandise.

McGregor (21-3 MMA, 9-1 UFC) will end a more than two-year hiatus from MMA competition on Oct. 6 when he challenges Khabib Nurmagomedov (26-0 MMA, 10-0 UFC) for the 155-pound title at UFC 229. It’s the biggest fight of the year, and the organization has wasted no time reminding fans that “The Notorious” is on his way back to the octagon.

One of McGregor’s memorable catchphrases, “The King Is Back,” has been used by Reebok designers for a new T-shirt idea. Check it out below (via Twitter):

McGregor, 30, is the biggest star in MMA, and the UFC store is capitalizing. There are currently 151 McGregor-related items for sale in the store, outweighing every other athlete on the UFC roster by a sizable margin. Not bad for a fighter who just four months ago committed the “most disgusting” act in UFC history when he attacked a bus full of fighters, including Nurmagomedov, in Brooklyn, N.Y.

UFC 229 takes place Oct. 6 at T-Mobile Arena in Las Vegas. McGregor vs. Nurmagomedov headlines the pay-per-view main card, which is expected to follow prelims on FS1 and UFC Fight Pass, though the full fight card and bout order haven’t been finalized.

For more on UFC 229, check out the UFC Rumors section of the site.

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